Saturday, February 16, 2008

Gucci Knocks-Off “I Love New York” Ad Campaign

In an effort to promote the opening of Gucci’s newest/largest store in the world which will boast a Manhattan address, Gucci borrowed the Empire State’s graphic design theme for use on some of their items (Gucci Loves NY – with the word “Loves” replaced by the familiar red heart). Unfortunately for them, they forgot to request permission first. It’s expected that New York state officials will go easy on the company as profits from the sale of these items will be donated to charity. Seems like their expected pardon is … in the bag.

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