More Ads Will Help The Wheels Of The Train Go Round And Round

Ad revenue from the Big Apple's mass transit system was $105 million last year as compared to only $37 million dollars in 1997. New York City Transit wants even more. The MTA is now testing exterior train car advertising on the 42nd Street Shuttle. This will work like advertising does on the outside of city buses. Continental Airlines is the first client to try this new media approach. In short time, the plan will likely be approved and expanded throughout the system. Commuters looking for a bus or train will undoubtedly see more commercials first. Advertising in your face. That’s the business of New York, people.