Saturday, July 12, 2008
Naked Cowboy Can Seek Mars Millions
Blue M and M shouldn’t be seen on a large NYC billboard impersonating a city cowboy-crooner. Manhattan federal court Judge Denny Chin’s decision permitted Time Square’s “Naked Cowboy,” Robert Burck to sue Mars Inc. to sue Mars Inc. for compensatory and punitive damages to the tune of $4 million. So far, Mars has not melted in Burck’s hand.
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