Lipstick On A Pig

The MTA may sell corporate sponsorships of subway stations. This would generate cash for New York City Transit while granting station-naming rights to the company. It would also create mass confusion for mass transit riders. They’d be forced to relearn already familiar train stop names. Instead, why not offer exclusive advertising and special rates throughout select stations? That revenue could be used to improve that station. In the long run, changing a station’s name won’t make the subway look, smell or run any better. Money and effective management will. MTA-Mass Transit Authority-Must Try Again.