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Ridership on New York City’s buses and trains will continue its five-year rise. That, according to MTA figures and estimates. Expect fares to rise as well under the MTA's questionable management policies.IMPORTANT NOTE: This blog is a quick comment on an older New York City news headline. Unforeseen NYCo website development delays prevented it’s publication before now. For readership continuity, 100’s of older headlines are to be posted in chronological order until this blog is current. Though some of the stories may no longer be as relevant as they once were, they remain interesting news items worthy of this site’s mention and viewer comments.
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Commercials for commuters and communities. That’s what the MTA is testing in Manhattan with huge digital screens on the sides of buses on the M23 route. If they're pleased with the results, screens will be installed on at least 200 buses early next year. Titan Worldwide has a 10-year contract with NYC for this advertising. Using GPS technology, they transmit different ads based on each bus' location. In this way, they target ads to a specific market which should deliver better results for the advertiser. The screens may also be used to broadcast news bulletins or "missing child" alerts. Outdoor advertising is undergoing a digital transformation. The MTA is looking to boost passenger fares with more advertising. This year, their advertising revenue is expected to hit $125 million. In an effort to make more and more money, expect to see ads in more and more places. In our "captive consumer society," sellers will always look for innovative ways to bring ads to us, rather than wait for us to stumble across those ads. If money can be made working for the seller, expect the seller to have a vehicle (in this case a New York City bus) to get their message out to the public.
The first ever local bus Rider Report Card survey is over. 22,109 riders graded bus service in 18 categories based on their own experiences. The results are in, but I bet the big bosses at the MTA wish they weren’t. Citywide, bus service in New York City received a C-minus. What a shame we can’t require Transit officials to commute to work in the same conveyances other New Yorkers have no choice but to use.
