Tap Water Sales May Tap Out

A local entrepreneur is trying to tap into a fortune. Craig Zucker, an Ohioan transplant since 2003, is bottling NYC’s tap water (eliminating chlorine and impurities through reverse osmosis) under the name Tap’d NY. Reports from around the city indicate his water bottles aren’t exactly flooding the market. New York City's water is considered to be one of the best waters in the world. It’s what makes our local pizza taste so good too! Zucker’s intentions to provide New Yorker’s with the best water possible is honorable. He believes import water is an insult to New Yorkers. Perhaps his sales are at a "slow drip" because selling water New Yorkers get for free is an insult to our intelligence.