Brooklyn Means Business

The cash is greener on the other side of the East River. That’s what the Downtown Brooklyn Partnership plans to tell Manhattan and New Jersey business owners in 2009. The idea is to attract them to Brooklyn. Brooklyn Borough President Marty Markowitz loves the upcoming “Brooklyn business blitz.” In the last four years, extensive rezoning efforts by Mayor Bloomberg created a development boom in downtown Brooklyn. The area’s downfall has been too much residential growth and not enough office and retail space. Maybe the Partnership could target home business entrepreneurs until the proper building mix is reached?

Tap Water Sales May Tap Out

A local entrepreneur is trying to tap into a fortune. Craig Zucker, an Ohioan transplant since 2003, is bottling NYC’s tap water (eliminating chlorine and impurities through reverse osmosis) under the name Tap’d NY. Reports from around the city indicate his water bottles aren’t exactly flooding the market. New York City's water is considered to be one of the best waters in the world. It’s what makes our local pizza taste so good too! Zucker’s intentions to provide New Yorker’s with the best water possible is honorable. He believes import water is an insult to New Yorkers. Perhaps his sales are at a "slow drip" because selling water New Yorkers get for free is an insult to our intelligence.